Build your local profile on Google and reach new customers

Local SEO is important. In fact, 46% of all searches on Google are local. If you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online.

Local SEO is much the same as organic SEO, but with an added geographical component. Specifically, you’re aiming to rank high in the search engine result pages (SERPs) for local searches. There’s no point in a New York restaurant ranking high in Houston’s local search results. They want people searching for restaurants in New York to find them.

So it’s imperative to improve your local SEO if you want to increase your organic local traffic. 

According to Moz’s 2017 local search ranking factors, proximity to the searcher is the top local pack-ranking factor.

But what’s the “pack?” The Google “3-pack” is the collection of the top-three results for your local search. This used to be a 7-pack, but it was truncated to be a better fit for mobile searches.

Optimized Your Website

If your website isn’t properly optimized, it will be hard for you to climb the SERPs.

For local SEO, in addition to standard SEO best practices, you need to do the following:

  • Create a dedicated contact page
  • Include all of your business addresses
  • Make phone numbers clickable on mobile devices
  • Add a map or your locations
  • Add testimonials
  • Add Schema

Claim your online profiles

Your website isn’t the only place you need to be online. You need to make sure your business is properly listed on the main review platforms, like Google My Business, TripAdvisor, Yelp, and Facebook.

Google My Business

Filling out your profile on Google My Business is a good place to start.

Any local listings

You’ll often get the occasional local review site among the heavy hitters, like TripAdvisor and Yelp.

Claim your other social profiles

When setting up your profiles, it’s very important to make sure your information is identical on each platform. By setting up these profiles, you’ll become more visible to customers. You’ll also provide search engines with more information about your business, which will help to boost your ranking.

Local content

When writing the posts, make sure to include local city and neighborhood names wherever you can. Include local news and happenings, which will not only boost your SEO but will also provide useful information to your audience. Try to cover local events from the perspective of a local business owner. Write posts that help and benefit your reader in some way. Aim to become a trusted source in your industry.

Build links

A good way to start is to join conversations in other local business blogs.

You might want to avoid direct competitors, but are there any complementary or related business blogs in your community? Participate by leaving thoughtful comments or mentioning (and linking) their posts on your blog. Building relationships with other businesses is a great way to establish your website and attract links back to your blog.

Get Review

Before the internet, it was easier for bad businesses to spin their branding and dupe customers. Thankfully, the internet has put more power into consumers’ hands. Now, everyone can instantly see whether you’re as good as you say you are.However, a Harvard Business School study found that even bumping up your score by one star can help boost revenues by almost 10%. Reviews also stand out to prospects as they’re often featured in local search results.

Build citations

Citations are important to your local SEO efforts because its signals make up 13% of local pack-ranking factors. Make sure you only build citations for real physical locations, as P.O. boxes and virtual offices are not acceptable.You can build a unique set of citations for every physical location you have. But make sure the name, address, phone number, and website URL are correct and identical on each citation you build.

Benefits of Local SEO

Local SEO is important to any business which serves customers in a local area, whether you’re a service-based business operating in a catchment area or a physical establishment looking to get boots through the door.

We have extensive experience in helping local businesses to grow their brand locally and attract more customers in their target areas. Wherever you’re based, we can help you raise your profile. Get in touch to find out more.