Smart Software that Empowers You to Push Send and Grow Your Business

Email marketing remains the online king for businesses. It’s the one digital marketing and sales channel that’s absolutely essential. Email provides you the most direct line of communication with your audience. That makes it crucial for converting prospects into sales, which is why savvy content marketers have no intention of giving it up any time soon.

Six things to consider when choosing email marketing software

What makes email content work?

All of us are far too familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work.

What works is a value exchange, your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you that you’re not a soulless self-promoting spam-bot.

Good email content deepens your relationship with your audience through effective subject line writing (which gets your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).